The new Twitter Blackberry app is game changing. It moves the needle.It is the biggest innovation in notifications since Facebook blew up.

Notifications are the lifeblood of any online business. They are what keeps you coming back, plugged into the application and engaged. And notifications for the last 15 years have been primarily driven by email. You get an email when there’s a sale at Amazon, when someone adds a picture or comments on something, when theres a new video, or when you haven’t been to your favorite site in a while and they want you back. Companies spend significant resources with third party providers making sure all those emails are targeted, tracked and delivered.

The amazing innovation of Facebook in that realm was those (more…)