The new Twitter Blackberry app is game changing. It moves the needle.It is the biggest innovation in notifications since Facebook blew up.
Notifications are the lifeblood of any online business. They are what keeps you coming back, plugged into the application and engaged. And notifications for the last 15 years have been primarily driven by email. You get an email when there's a sale at Amazon, when someone adds a picture or comments on something, when theres a new video, or when you haven't been to your favorite site in a while and they want you back. Companies spend significant resources with third party providers making sure all those emails are targeted, tracked and delivered.
The amazing innovation of Facebook in that realm was those notifications that appeared on your Facebook page. There would be no explosion of social games without those notifications about gifts, invites, and new stuff in the game. They generated significant viral growth and retention. So everyone rushed to stuff the channel, both on and off of Facebook (through Facebook Connect). When on March 1, 2010 Facebook took down notifications, an amazing channel was lost and game makers and everyone else wrung their hands.
Sure there was Twitter, and Twitter was a good channel for all those notifications as well as sales at Amazon and so forth. But Twitter is a stream and if you didn't happen to look when the notification was posted, it probably passed you by. And there's SMS too, but it's expensive and annoying to end users.
But the new Twitter app by Blackberry completely changes the game. It takes a never ending Twitter stream, and delivers it real time
continue via The New Twitter Blackberry App Is Game-Changing.
