What affects people's decision to open and read an email, or instead, to hit the Junk Mail button? The first thing that people think when they receive an email is:Who is sending me this email? So it's not surprising that the Sender Name has such an impact on the decision to read an email.
Research shows that more than 52% will ALWAYS consider the Sender Name before reading an email, and a further 34% take the Sender Name into account most of the time. That's a whopping 86%!
Only 30% will ALWAYS consider the subject line before reading an email, and 47% most of the time. The Sender Email Address also comes into play, with 37% checking it ALWAYS and 33% most of the time.
What does this tell you?
If you want people to open and read your email, then:
- It is vital that they recognise the Sender Name of the email first and foremost, even moreso than a catchy subject line.
So make your Sender Name recognisable:
– your name
– your business name
– but preferably your name, because people rather receive an email from a real person
– or both <yourname> – <businessname>
– keep it consistent from week to week, so that it becomes recognisable - A good subject line is also important.
- A respectable email address is important, and a yahoo or gmail or bigpond or optusnet email address just isn't going to cut it.
So what should you do now?
- Check your email newsletters to make sure that you are following these simple rules.
- Not sending email newsletters? Get onto it now. It's the best way to generate return traffic to your website and new sales.
- Not sure how to get started or what to do next?
