Ask for or guiding someone to a testimonial, here is several frameworks to use:
- what was it like before?
- What happened?
- What's it like now?
OR
- What was life like before
- what is life like now,
- what do you think life will be like going forward…
OR
- What was life like before ________,
- What did you do different.
- What is life like now.
E.g. Before I worked with ______________, my business was doing OK, but I struggled with _________. But after working with ______, I implemented the changes they suggested, and now in only 90 days, My business has increased by ____________.




