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Link shortening has evolved far beyond its early days of suspicion and limited functionality. Modern tools like Pretty Links empower marketers to create branded, trustworthy, and trackable URLs that enhance user experience and drive conversions. This comprehensive guide dismantles seven prevalent myths surrounding link shortening, revealing how these misconceptions may hinder your marketing efforts. Discover how strategic URL management can bolster your SEO, safeguard your affiliate commissions, and streamline your digital campaigns.